Canon wants pro photographers to 'Show us what's possible'

Canon Australia has launched a new campaign to help professional photographers and creatives realise their biggest ideas.

Show Us What's Possible calls on professional photographers, cinematographers, creatives and artists who use Canon products to submit their ideas to Canon with successful proposals slated to receive funding, equipment, technical support and promotion to bring them to life.

Canon launched the campaign last week by helping Bondi photographer Eugene Tan, realise his year-long goal of installing a 49-metre print of one of his images on the bottom of Bondi's iconic Icebergs swimming pool.

While Tan's team installed the 700-square-metre aerial photo of Italy's Amalfi Coast on the bottom of the pool, Tan shot the spectacle from a helicopter overhead.

“The Icebergs exhibition is a melting pot of my passions: aerial photography, Italy, the beach, Bondi, and large-scale prints,” Tan said. “For this to be at the iconic Icebergs pool in Bondi Beach, where Aquabumps started 18 years ago, is really a dream come true.”

The project was realised using Canon equipment including the Canon EOS 5DsR and the Arizona 550 flatbed inkjet printer. After a 50-hour printing process, Aquabumps’ production partner for large-format applications, Scaffad, spent five hours installing the 24-piece print.  

“We’re proud of the gear we make but it’s only in the hands of creative artists that we can see what’s truly possible when using Canon products,” said Jason McLean, Canon Australia Director of Consumer Imaging at the launch event.

Photographers and creatives wanting to be part of Show Us What's Possible should submit their idea in PDF format, along with any supporting reference imagery (maximum of three pages) to Chris Macleod, Pro Marketing Manager, at pro@canon.com.au.
More info: www.canon.com.au/explore/show-us-whats-possible