Will the future just be a bunch of robots taking photos of other robots? While some people fear the change - others embrace it. In any case, AI is here to stay and it really is a case of learing to live with it (and take advantage of it).
Engine Creative, one of UK's leading creative agencies has commissioned a white paper to explore the impact of AI on the creative industry.
The study surveys creatives across various roles, ages, and industries, provides unprecedented insights into the attitudes, concerns, and expectations surrounding AI in the creative space. Results indicate that the majority of professionals recognise AI's transformative potential, with 62% believing that those who do not adopt AI will be left behind by their competitors.
Key findings include:
- The creative industry is highly aware of AI's presence and potential impact
- 71.7% of creatives believe AI will improve or streamline their workflow
- 74.3% of creatives expect AI to impact their roles within the next decade
- Only 6.2% of respondents strongly agreed that AI threatens their job security
- Opinions on AI's long-term potential are divided, but the majority are cautiously optimistic
To read more and download the white paper click here.