This Thursday at the Fujifilm X Summit held at Taronga Zoo Sydney, Fujifilm made official announcements regarding several products, including the medium format GFX100SII, the Fujinon GF500mm telephoto lens, the X-T50 mid-tier enthusiast camera, and the Fujinon XF16-50mm lens.
Medium format goodness!
The new GFX100SII can be seen as the slightly lighter (883g VS 1,030g) and less expensive (RRP $8,699 VS $10,500 *current street price) sibling of the recently released GFX100II.
Stills wise, both cameras feature the newly developed 102MP high-speed sensor called the GFX 102MP CMOS II; the latest high-speed image processing engine called the X-Processor 5; advanced AI focussing abilities; as well as IBIS of purportedly 8-stops.
The biggest advantage of the GFX100II over the GFXSII is the higher spec OLED viewfinder and some extra video functionality.
The GFX100SII's lower price makes it more tempting for advanced photographers, or people with bigger budgets to consider switching from 'full-frame' to medium format to get even greater detail and image quality in their photographs.
The medium format sensor is able to create super-high image quality through its 102MP sensor which is approximately 1.7 times larger than full-frame. Both GFX100II's shoot 16-bit on single frame mode, 14-bit for continuous burst, and 12-bit with the highest frames per second.
The other medium format announcement is the huge, yet surprisingly lightweight (1,375g) GF 500MM F5.6 R LM OIS WR telephoto lens (RRP $6,099) which is sure to be a hit with anyone interested in nature photography, or just wants a different look from every other camera + lens combination.
Other announcements included the lightweight and easy to handle Fujifilm X-T50 (RRP $2,599 body only) which interestingly has dedicated Fujifilm film stock dial on top. Announced alongside the camera was the compact and light Fujinon XF 16-50mm F2.8-4.8 R LM WR lens ($3,149 in kit with X-T50, or $1,299 alone)
To celebrate the 20th anniversary of Fujifilm film simulation, a new Film Simulation webpage has been launched so viewers can compare all the film simulations. 
The afternoon at the Fujifilm GFX Summit had several workshops, including a behind the scenes 'day in the life of a zoo keeper' shoot which enabled guest to test out the new GFX100SII.
The size and handling of the camera is akin to shooting with a full-frame professional level camera, though the lenses are definitely chunkier. We shot under very low-light conditions at dusk on JPG, though we found the image quality to be superb with that dreamy beautiful bokeh that is the signature of medium format cameras.
You can see the official Fujifilm launch video below or find out more about the GFX100SII on the Fujifilm Website.