Hasselblad, often seen as the premium workhorse brand for high-end studio photographers, has discontinued support for the H Series medium format cameras.
The H1 is a 6X4.5 medium format system released in November 2002. In 2004, Hasselblad released the H1D which was basically the same camera except having the option of a 22 megapixel back in lieu of the 120 roll film back.
Hasselblad last updated the system in 2016 with the H6D which featured either a 50 or 100 megapixel back. Currently, the H6D-100c retails for $65,000 AU.
In June of 2016, Hasselblad launched its first mirrorless medium format camera, the X1D. The current model – the X2D 100C retails for $15,000 AU for body only.
In the early to mid 2010’s, in an effort to increase profits, the Hasselblad started to co-op with other brands such as Sony, to bring ‘Hasselblad versions’ to already established camera products. The gamble did not pay off financially. Many saw this move as devaluing the brand and soon Hasselblad was not in good health financially.
In 2017, the Sweden based Hasselblad was acquired by DJI who has breathed new life into the business. It’s also the reason you will see Hasselblad lenses on DJI drones.