Sydney-based photographer, Steven Popovich, discovered his love of photography through his university course; a Bachelor of Arts in Visual Communication at University of Western Sydney. Initially, his love of illustration fuelled his passion for the visual. After university, he went straight into a design job, working for an e-commerce company designing websites, and then into direct marketing. “I would always try to bring my photography skill set into each of my design jobs. If there wasn’t much photography happening in the office, I’d be shooting tests in my spare time,” recalls Popovich. Through the marketing agencies, Popovich was able to explore his passion for photography in a structured environment, working to a creative brief, pitches, shooting, retouching, designing and finishing art through to press checks. Once he decided to pursue photography as a career three years ago, Popovich initially freelanced as a digital operator and retoucher.
Mastered With Val Garland. © Steven Popovich
His experience has given him a diverse array of skills that shape and feed the way he approaches photography today. “In beauty and fashion, I love to shoot in a way that has some sense of emotion,” Popovich says. His approach is methodical, always asking the questions: Does it have a purpose? What’s the proposition? What’s the underlying idea and direction? In 2014, Popovich was invited to join The Pool Collective.
www.stevenpopovich.net
